
I am a UX and Service Designer with a background in Industrial Design and over six years of experience designing digital ecosystems and service platforms for global organizations. At PepsiCo, I led the transformation of internal tools and intranet systems to improve employee experience across different markets. My work brings together design strategy, technology, and human behavior—turning complexity into clarity and creating meaningful digital and physical experiences.
Beyond corporate design, I have taught design and technology at Tecnológico de Monterrey and have collaborated on community-driven innovation projects focused on sustainability, circular economy, and education. As part of the IDEA League, I continue exploring how design can drive sustainable transformation and global collaboration.
I am currently studying the MSc. Entrepreneurship and Business Design program at Chalmers, with the goal of creating sustainable ventures with strong technological impact.
I am passionate about using design as a bridge between people and systems, innovation and impact, business and the planet.
Experience
Service and Experience Associate Manager at PepsiCo (2025)
Enterprise Service Management Senior UX Designer at PepsiCo (2022-present)
Adjunct Professor at PrepaTec (2023-present)
Junior Commercial Designer at Colectivo Dimetria (2022)
UX Designer / Product Designer at Casa Nonu (2021-2022)
Web Designer at Sadeira (2019-2021)
Projects
Idea League Challenge (2025-2026)
Experience Hub at PepsiCo (2022-present)
EnvironmenTec at PrepaTec (2024)
Volteo at CoUX (2023-2024)
Education
MSc Entrepreneurship and Business Design at Chalmers (2025-2027)
Service Design Pathway at Colectivo 23 (2023-2024)
UX/UI Pathway at Colectivo 23 (2022-2023)
Specialization in UX/UI at CalArts (2022)
B.A. in Industrial Design at Tecnológico de Monterrey (2018-2022)