Vegind
App design
The purpose
Vegind is a platform created to identify vegan restaurants nearby and be able to analyze each one of them to choose the best option.
It has favorites, recent options, generate your account, as well as the ability to evaluate the prices of each place
CalArts
2021
Wireframing, design, research, prototyping and branding
Miro, Ai, Adobe XD
The process
The first step in creating this application was to identify the needs of our target users, who are vegans or people interested in veganism and need to find a restaurant near them. Based on this, we also compared other solutions that users already use to establish our value proposition. In this way, we created a user persona and journey map with relevant touchpoints. Based on this, we were able to create a suitable site map to continue with low-fidelity wireframes and finish with high-fidelity screens.
The design
The application has three distinct functions: one is to identify nearby vegan restaurants, another is to compare products, directions, and recommendations, and the last is to purchase the products. This gives us an advantage when there are no other restaurants available or when users are unsure of what to buy. In terms of design, light green tones create a sense of familiarity, trust, and nature. With this, we aim to reduce stress during the use of the application.
The impact
Opening up to the vegan market easily promotes a culture of inclusion. This application is indeed for vegans but also for others who are curious or want to start integrating this diet into their daily lives. Additionally, we increase the local consumption of small vegan businesses that do not always have the opportunity to promote themselves
